Selling a product the way a film sells a poster.

Our first product images said too much. Nobody stopped to look. So we borrowed the playbook of film posters.

One line, nothing more

“NO CARS.” “CLOSED UNTIL APRIL.” “UNDER-CHARGED?” Each image has one big line. The details sit small at the bottom. The job of the image is to make you stop, not to make you read.

Real photos

Besides illustrations, we used real photos from a free stock site that allows commercial use. We chose shots where no faces can be recognized, and we credit every photographer.

Photos: Karolina Kołodziejczak / Nellie Adamyan / Airu (Unsplash)

We don’t know the results yet

We posted eight images to Pinterest on October 13. We’ll check views and clicks after a week. If they don’t work, we’ll make new ones.